A creative in the game for 25+ years, I've spent most of my career agency-side, and as an independent freelancer. A northern beaches native, I'm mum to three crazy kids, and a sweet Rhodesian Ridgeback. I love being outdoors, travelling, hanging with old friends, and meeting new ones!

Professionally, I enjoy crafting insight-led ideas, grounded in strategy – work that not only builds brands, but drives behaviour. Wearing multiple creative hats, I move easily between art direction, design and copywriting – bringing a balanced, cohesive approach to every brief. ​

With experience across marketing, branding and publishing environments, I’ve worked with many big brands – from corporate giants like Westpac, Stockland and Campari through to FMCG powerhouses like Goodman Fielder, Sanitarium and Mars – and I’m just as happy working with the little guys.