Creeky Wheels

The Challenge: A Northern Beaches social cycling group needed a name and brand for their burgeoning club. Aged between 40 and 55, the cyclists met locally each morning for their daily spin. They were a social bunch, not too serious about their sport, just a group of middle-aged men (and women) in lycra, staying fit and having fun. The name and branding needed to reflect these values.

The Solution: I set out to create a name that would reflect the tone of the group, who didn’t take themselves too seriously. I took inspiration from their daily meeting point at South Creek Road, to come up with Creeky Wheels! I designed a logo and branding to reflect the fun, tongue-in-cheek name, that would sit across their club kit and merch.