Challenge: to support the re-launch of La Famiglia Garlic Bread as vegan-friendly in the Food Service channel, we were engaged to create a suite of imagery to showcase the key product benefits – vegan, delicious, convenient and versatile.

Solution: We developed a range of delicious vegan recipes that would hero La Famiglia Garlic Bread as a tasty, versatile menu item across the winter occasion. We styled and shot still and stop-motion content to support La Famiglia’s campaign across various print and digital touchpoints.