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Goodman Fielder Food Service copy
Project type
Trade incentive
My Role
Copywriting
Challenge: When Goodman Fielder Food Service launched QBA Bun Club – a trade hub for all things burgers – they created The Burger Travel Test, a content series focused on building delivery-proof burgers. Social, video, and eDM content was required to support the campaign.
Solution: I wrote a series of social posts, eDMs, and video script content to support the launch materials.








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