Challenge: Sanitarium tasked us with developing an occasion-based campaign to drive penetration of So Good plant-based milks and support Woolworths’ Spring Entertaining LBI in-store.

Solution: We created Ready. Set. Spring! – an integrated shopper campaign tapping into the seasonal shift toward lighter, healthier meals. Positioning So Good as a go-to dairy alternative, we developed and shot nine plant-based recipes to inspire shoppers and drive consideration at shelf.