Challenge: As part of Brewer’s Bite – an experiential series pairing Matilda Bay beers with gourmet bites – Matilda Bay needed a take-home brochure featuring recipes matched to its most popular brews. I was tasked with copywriting the brochure.

Solution: Donning my brewer's hat (and tone of voice), I crafted the intro from Matilda Bay's head brewer, to inspire and educate consumers on the art of food and beer pairing. I also developed distinctive, product-led recipe names to make each one feel uniquely ownable to the brand.