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Zen Yoga & Pilates

Project type

Brand Identity

My Role

Concepts, Design, Copywriting

The Challenge: When the new owner purchased Zen Yoga & Pilates in 2016, she felt the logo didn’t adequately reflect the progressive essence of the brand, which stood for holistic wellness – movement, mindfulness and wellbeing. We were tasked with the brand re-fresh.

The Solution: After a deep dive into the world of Yoga & Pilates, we presented two creative directions. The winning concept "Flow' was then used to create the visual brand identity, setting a fresh new direction for this small business.

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