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Nice & Natural Nut Bars
Project type
Brand campaign
My Role
Copywriting, design
The Challenge: With Protein Bars gaining traction, Nice & Natural Nut Bars faced declining share. To defend and grow their business, N&N reformulated their Nut Bars to improve taste and texture. They needed a campaign to create awareness around the New Recipe and reinforce the key brand benefits – filling, tasty and full of natural fuel.
The Solution: We developed key creative and messaging for a shopper campaign to drive awareness and conversion in store. Aligning to N&N’s ‘Naturally Vibrant & Delicious’ visual style, our creative featured fun messaging that brought the “A little dose of Nice’ brand essence to life, whilst communicating the New News and key benefits.
