Challenge: As demand for Protein Bars surged, Nice & Natural Nut Bars faced declining share. Following a reformulation to improve taste and texture, the brand needed to drive awareness of the new recipe, and reinforce the core product benefits – tasty, nutty, wholesome fuel.

Solution: Bringing N&N’s “A little dose of Nice” brand essence to life, we created a shopper campaign to create cut through and conversion. Bold, dynamic visuals amplified the real ingredients and flavour cues, whilst playful, on-brand messaging educated consumers on the new recipe, and drove home the key product benefits.