Challenge: As demand for Protein Bars surged, Nice & Natural Nut Bars faced declining share. Following a reformulation to improve taste and texture, the brand needed to drive awareness of the new recipe and reinforce its core benefits—filling, tasty, wholesome fuel.

Solution: We created a shopper campaign designed to create cut through and conversion in-store, combining bold visuals that amplified flavour cues with playful, on-brand messaging. The result brought N&N’s “A little dose of Nice” essence to life, while heroing the new recipe and key benefits.