Challenge: Launch So Good Barista in Coles and Metcash with a shopper campaign that builds awareness for the new plant-based barista milks, and taps into the at-home coffee brewing trend.

Solution: We developed occasion-led messaging that highlighted the product's key functional benefit (great taste) alongside the emotional pull of a homemade experience. Visually, we brought the campaign to life with an engaging visual of a cafe-style moment at home.