Challenge: Suburban cafe in Brisbane is a West End institution known for great coffee and beautiful, fresh food with a difference. The new owners wanted to refresh the brand to appeal to local foodies and better reflect their vegan-friendly, insta-worthy menu offering.

Solution: I developed a new logo and brand direction inspired by the café's fresh, nourishing menu and warm, organic interior style. I created a stylised Bay Leaf as a unifying culinary symbol, pairing it with a relaxed, natural colour palette and simple typography to create a contemporary, wholesome new identity for the cafe.