Challenge: Campari needed a category-led campaign to drive penetration of its aperitif range in Coles.

The Solution: I developed Aperitivo Afternoons – an occasion-based campaign exclusive to Coles that tapped into the growing aperitivo trend. It was designed to engage shoppers by showing how Campari cocktails pair with simple snacks to create the perfect aperitivo occasion at home. I created simple POUR + PAIR + SHARE messaging to educate shoppers pre-store, and developed off-location displays and a consumer promotion to drive in-store consideration and conversion.