Challenge: Campari needed a category-led campaign to drive penetration of its aperitif range in Coles.

The Solution: We created Aperitivo Afternoons – an occasion-based campaign exclusive to Coles that tapped into the growing aperitivo trend. It was designed to engage shoppers by showing how Campari cocktails pair with simple snacks to create the perfect aperitivo occasion at home. Simple POUR + PAIR + SHARE messaging educated shoppers pre-store, while off-location displays and a consumer promotion drove in-store consideration and conversion.