Challenge: The Salvos sought to leverage their corporate partnership with Westpac to maximise impact for their Christmas Appeal. They tasked us with developing an in-branch campaign to drive donations amongst Westpac customers across the festive period.

Solution: Making a donation to charity can feel anonymous and transactional, which is the antithesis of the Christmas spirit. To make giving feel more personal, we encouraged Westpac customers to pair their donation with a heartfelt message for the recipient. We designed a perforated brochure with a tear-off card, allowing customers to include a handwritten note and place it in a ‘gift box’ within each branch.